How To Get FREE Publicity Using HARO

February 4, 2013 3:32 pm, by Lisa-Marie Cabrelli

HARO (stands for Help A Reporter Out) is a free service.  When you sign up for the HARO newsletter you get thrice (yes I just used the word thrice, how cool is that) daily updates that include queries from reporters looking for assistance (expertise, experience, information) with articles, blogs and books.  If you can provide [...]

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Why “Good Enough” Is Better Than “Perfect”

December 6, 2012 12:50 pm, by Lisa-Marie Cabrelli

I know what you’re like. I used to be you. You’re such a hard worker. You work tirelessly on a project or idea. You work and work and work but it seems like nothing ever actually gets done. You’re endlessly frustrated with the length of your “to-do” list. You feel like you could be making [...]

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What Your Business Can Learn From An Italian Market

November 20, 2012 10:36 am, by Lisa-Marie Cabrelli

There is nothing quite like the daily Sicilian market.  When you step from the main road in to Via Mercato you enter a different world.  Every step forward enters a new cloudy haze of mesmerizing scent and every glance is assaulted by color. Friends stop dead in their tracks in the middle of the aisle [...]

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Why Your Prospects And Customers Despise You

November 15, 2012 3:58 am, by Lisa-Marie Cabrelli

You can’t understand it?  You have a list of 5,000 emails.  You send the prospects or customers on that list great coupons, deals and steals… but no one is buying anything.  Even worse than that, you aren’t getting any new sign-ups.  You just can’t figure out what’s wrong? Now truthfully there could be many reasons [...]

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Why You Should Network Like A Caveman!

November 13, 2012 8:00 am, by Lisa-Marie Cabrelli

You know how in caveman times they had assigned roles for everyone in the group? Some members of the community were assigned to be gatherers. Their job was to go out in to the forest and collect as much edible stuff as possible. They weren’t supposed to be choosy. As long as it didn’t kill [...]

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